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Yearly Archives: 2016

/2016

The Balkan soul is very friendly

Interview with Nikola Avram, General Manager of MK Mountain Resort, Serbia

Q: How do you personally see South East Europe’s meetings industry scene?
South East Europe, or more commonly recognized as the Balkans, is currently having a steady growth in the meetings and events industry. I personally believe that a lot of opportunities are in front of us,

Why trade shows are still an important marketing tool: Reason 5 – BUSINESS NETWORKING

You probably still remember your very first steps into the world of business networking. I will certainly never forget my first solo business trip abroad, when completely green I was sent to the legendary IAPCO training in Wolfsburg. Being the only participant from Slovenia, I had no choice other than to go about actively networking. The connections I made with some of the participants have remained until today – contacts such as these are invaluable.

Why trade shows are still an important marketing tool: Reason 4 – YEAR ROUND PROMOTION OF PARTNERS

From the yesteryear of my career the classic meetings industry marketing tools still linger in the memory, most of them being the various providers’ catalogues and usually prepared by publishers, associations or a destination. The annual catalogue of the ICCA members was sought-after and a main reference point, with expensive and slow distribution through direct mail the dominant mode of communication.

Thinking about it from today’s perspective, their use value was at about the level of a phone book and the time dimension irrelevant compared to the present.

Meeting providers ensure your place before the opening of the One2One system – 15 November 2016

Exhibiting at Conventa is definitely a must for all meeting providers looking to meet new, serious meeting planners interested in their region. It is no coincidence that 80 % of exhibitors in 2016 said that they will exhibit also at Conventa 2017 and that 97,8 % of them would recommend the show also to their colleagues.

Already 93 companies providing meetings services have confirmed their participation at Conventa 2017,

We try to put our personal touch on every step of the process

Read the intriguing interview with Gorazd Čad, Co-founder of Conventa, where he stated: “We are not saying we are the best. Others say we are. For us, the greatest recognition is the level of loyalty we receive.”

Why do you believe your trade shows are the BEST trade shows in the world?

“Every person needs time to grow up and to develop their own personality.

Conventa successfully represented at IMEX America

IMEX America, meeting industry trade show held last week in Las Vegas closed with record numbers. Among 3.250 exhibitors from 139 countries were for the first time ever also representatives of Conventa who conducted around 40 meetings with some of the top worldwide buyers and meeting providers.

The show recorded a record turnout. Last week at the Sands Expo and Convention Center at The Venetian in Las Vegas, 3.250 exhibitors met with the more-than 3.000 hosted buyers.

Why trade shows are still an important marketing tool: Reason 3 – NO HIDDEN COSTS

One of the most irritating experiences at events is hidden costs that organisers fail to highlight until registration. In fact, registration itself can be the trigger for a deluge of sub-contractors to the main organiser to start offering everything from electrical connections to additional signage, stand decoration, insurance, freight handling, logistics, increased marketing and much more.

When you can finally make sense of it all and understand what you actually need, it often turns out that at an additional charge you will need at least the compulsory insurance,

Why trade shows are still an important marketing tool: Reason 2 – THEY SAVE YOU TIME

Have you ever wondered just how much time participation at a trade show might actually save you? Looking at the figures for what it takes to organise a typical meeting that is otherwise carried out daily at the trade show, you would be spending at least a good 60 minutes of valuable work time in getting it arranged. To achieve a similar number of meetings that you can undertake at an event, we estimate you would need about a month to get it all scheduled and arranged,

You will see us next at the IBTM World in Barcelona

We invite you to visit the Conventa stand (i20) at the upcoming IBTM World exhibition held from 29 November to 1 December 2016 in Barcelona, Spain.  Conventa team is expecting to welcome you with the latest developments on the Conventa trade show.

Since the last edition of the show was extremely successful and broke several records, the expectations for the ninth edition are set pretty high.

Why trade shows are still an important marketing tool: Reason 1 – THEY SAVE YOU MONEY

An enduring question of the MICE industry is whether participation in a B2B trade show has a return? With buyer data now widely available on the Internet or through social networks, one might think that just a little bit of research and work by an organising team can allow for an offer be sent off and the confirmation of it to be waited for.

Thinking like this on either side, however, would be an expensive and risky gamble,